Saturday, April 13, 2013

How many Macs did Apple sell last quarter? By Philip Elmer-DeWitt April 13, 2013, CNN


How many Macs did Apple sell last quarter?

April 13, 2013: 12:21 PM ET

Global PC sales may be in free fall, but most analysts expect the Mac's to be up a bit

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Chart: WSJ
Chart: PED
Chart: PED. Click to enlarge.
FORTUNE -- For a company like Apple (AAPL), which is supposed to be a growth stock, the flattening bar graph at right might seem like a disappointment -- unless you consider the alternative, represented by the chart at left.
According to a grim report issued by IDC Thursday, PC sales were down worldwide by 14% year over year, the worst fall-off on record and the fourth straight quarter of declines. Gartner's estimate wasn't much better: it measured a decline of 11.2%, the worst drop it's seen since 2001.
Both firms attributed the shrinkage at least in part to the disruption caused by the growing popularity of Apple's iPad and its imitators.
In that context, the estimates of Mac sales that have come in so far from 57 Apple analysts -- 34 professionals and 23 amateurs -- look quite cheery.
The median estimate -- 4.1 million Macs -- is 2% higher than the 4.017 million Apple sold in the same quarter last year.
The high estimate of 4.61 million Macs -- offered in January by J.P. Morgan's Mark Moskowitz -- would represent 14.7% growth.
The low estimate, ironically, comes from Topeka's Brian White, whose price target for Apple is a Street-high $888. He's calling for Mac sales of 3.19 million units, down 20.7% from last year.
We'll find out who is closest to the mark when Apple reports its fiscal Q2 2013 earnings on April 23.
Below: The individual analyst's estimates -- pros in blue, independents in green. Thanks once again to Posts at Eventide's Robert Paul Leitao for pulling together the Braeburn Group numbers.
Chart: PED
Chart: PED
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