The Most Admired list is the definitive report card on corporate reputations. See our Methodology
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1
Apple
| Rank | 1 |
|---|---|
| Prev Rank | 1 |
| Industry | Computers |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.apple.com |
| AAPL | 102.50 +0.25 (0.24%) |
The iconic tech company known for the iPhone and other stylish and user-friendly products is back in the top spot on this year’s list, for the seventh year in a row. Apple, the most valuable brand on the planet according to Interbrand, brought in $171 billion in revenues in FY2013 and is flush with cash, but fan boys and girls (not to mention the market) are getting antsy to see its next big product. Bets are on a smartwatch or AppleTV, but the company is also reportedly turning its attention to cars and medical devices.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 5 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 2 |
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2
Amazon.com
| Rank | 2 |
|---|---|
| Prev Rank | 3 |
| Industry | Internet Services and Retailing |
| Industry Rank | 2 |
| Prev Industry Rank | 2 |
| HQ Country | USA |
| Website | www.amazon.com |
| AMZN | 339.04 -0.98 (-0.29%) |
The e-commerce behemoth may be gobbling up brick and mortar businesses left and right, but Amazon.com’s customer-centric culture and super-convenience has won the company millions of shoppers worldwide. And Amazon’s ambitions show no signs of abating: it recently jumped into the art market, and has started producing video, music, and literary content. Revenues are impressive, but the Street is growing impatient for Amazon to post big profits.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 2 |
| People management | 3 |
| Use of corporate assets | 6 |
| Social responsibility | 10 |
| Quality of management | 1 |
| Financial soundness | 3 |
| Long-term investment value | 2 |
| Quality of products / services | 1 |
| Global competitiveness | 5 |
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3
| Rank | 3 |
|---|---|
| Prev Rank | 2 |
| Industry | Internet Services and Retailing |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.google.com |
| GOOG | 571.60 +2.40 (0.42%) |
Though it dropped a spot to Amazon.com this year, Google continues to find ways to make life easier (sometimes creepily so) via mind-blowing Internet products. It also seeks to blow minds with its innovative “moonshot projects,” like the production of driverless cars. Google, which saw revenues climb 22% in 2013, acquired among other things, a handful of robotics companies and Nest, the smart thermostat company last year.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 2 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 2 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 2 |
| Global competitiveness | 1 |
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4
Berkshire Hathaway
| Rank | 4 |
|---|---|
| Prev Rank | 8 |
| Industry | Insurance: Property and Casualty |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.berkshirehathaway.com |
| BRK.A | 205880.00 +1840.00 (0.90%) |
With Warren Buffett, the legendary value investor and “Oracle of Omaha” at its helm, Berkshire Hathaway is considered one of the market’s surest bets. The investment firm, which has holdings in scores of iconic American companies from Benjamin Moore to Coca-Cola to See’s Candies, saw its stock climb 26% in 2013.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 4 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 4 |
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5
Starbucks
| Rank | 5 |
|---|---|
| Prev Rank | 5 |
| Industry | Food Services |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.starbucks.com |
| SBUX | 77.81 +0.00 (0.00%) |
Once a single coffee shop in Seattle, Starbucks is now ubiquitous, and the world’s leading place to grab a cup of joe. Thanks in part to those strong global sales and the success of seasonal drinks like the much buzzed-about pumpkin spice latte, Starbucks had another record year in FY2013. The company is also branching out into tea bars and cold-pressed juice joints, and continues to work on improving the quality of its food (maligned even by CEO Howard Schultz) and the digital sophistication of its operations.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 2 |
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6
Coca-Cola
| Rank | 6 |
|---|---|
| Prev Rank | 4 |
| Industry | Beverages |
| Industry Rank | 1 |
| Prev Industry Rank | 2 |
| HQ Country | USA |
| Website | www.coca-colacompany.com/ |
| CL | 64.73 +0.22 (0.34%) |
Americans are still waging an all-out war on obesity and in turn sugary drinks, but Coca-Cola is still strong thanks to the fortitude of its brand, efforts overseas and creative partnerships at home. The world’s largest beverage company plans to invest more than $4 billion in China from 2015 to 2017 and may sweeten the deal by offering healthier drinks in the region like juice and almond milk. The soda giant is also planning to ditch some of its bottles and cans to make way for a home soda machine. The company recently signed a 10-year deal with Green Mountain to sell its beverages through the popular single-serve system Keurig.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 1 |
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7
Walt Disney
| Rank | 7 |
|---|---|
| Prev Rank | 9 |
| Industry | Entertainment |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.disney.com |
| DIS | 89.88 -0.35 (-0.39%) |
The famed storytellers at Walt Disney had a breakout year in 2013. After years of producing disappointing flicks, Walt Disney Animation Studios hit a homerun with Frozen. The animated musical has grossed nearly $1 billion and is set to outsell The Lion King in overall box office sales. The movie struck such a chord with Disney’s audience that the company has plans to bring it to Broadway.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 1 |
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8
FedEx
| Rank | 8 |
|---|---|
| Prev Rank | 10 |
| Industry | Delivery |
| Industry Rank | 1 |
| Prev Industry Rank | 2 |
| HQ Country | USA |
| Website | www.fedex.com |
| FDX | 147.88 +0.01 (0.01%) |
In a digital age increasingly run by e-commerce and one-click shopping, delivering packages on time is not easy. FedEx, founded in 1971, has responded to the challenge. The delivery company reported in December that net income was up 14% from last year to $500 million, largely due to a bump up in express shipping. Companies like Amazon are creating more distribution centers closer to their customers. FedEx is responding by ramping up ground transportation efforts so it can deliver packages more quickly. Overall, as the economy goes, so often does FedEx. The company is enjoying an uptick in people shopping and shipping again.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 2 |
| Social responsibility | 2 |
| Quality of management | 2 |
| Financial soundness | 2 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 2 |
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9
Southwest Airlines
| Rank | 9 |
|---|---|
| Prev Rank | 7 |
| Industry | Airlines |
| Industry Rank | 7 |
| Prev Industry Rank | 5 |
| HQ Country | USA |
| Website | www.southwest.com |
| LUV | 32.01 -0.04 (-0.12%) |
During a time when the “friendly skies” aren’t so friendly anymore, Southwest has won favor with customers for perks — like a free checked bag — that have disappeared from most airlines. The company has experienced 40 consecutive years of profitability, and net incomes hit $805 million in 2013. The American travel favorite is now looking to take its service internationally. Southwest will begin sending passengers to Aruba, the Bahamas and Jamaica in July 2014.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 6 |
| People management | 5 |
| Use of corporate assets | 5 |
| Social responsibility | 7 |
| Quality of management | 3 |
| Financial soundness | 3 |
| Long-term investment value | 4 |
| Quality of products / services | 10 |
| Global competitiveness | 11 |
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10
General Electric
| Rank | 10 |
|---|---|
| Prev Rank | 11 |
| Industry | Electronics |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.ge.com |
| GE | 25.98 -0.03 (-0.12%) |
As the world’s largest producer of commercial jet engines as well as the creator of the garbage disposal, GE’s expertise in manufacturing is sky high — and growing. Revenues from the company’s industrial segment were up 12% last year with aviation earnings growing as high as 16%. GE executives are also seeing a tremendous uptick in orders for thermal power and wind turbines. In total, equipment orders of $6.4 billion were up 81% in the fourth quarter.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 3 |
| People management | 1 |
| Use of corporate assets | 2 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 2 |
| Global competitiveness | 2 |
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11
American Express
| Rank | 11 |
|---|---|
| Prev Rank | 13 |
| Industry | Consumer Credit Card and Related Services |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.americanexpress.com |
| AXP | 89.55 +0.53 (0.60%) |
The financial services company didn’t end 2013 on the best note, having been ordered by the Consumer Financial Protection Bureau to refund its customers $60 million for unfair billing tactics and deceptive marketing. But the good news was its fourth quarter net income, up from $637 million in 2012 to $1.3 billion and a net income of $5.4 billion for the year, a 20% increase from the previous year.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 3 |
| Long-term investment value | 3 |
| Quality of products / services | 1 |
| Global competitiveness | 3 |
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12
Costco Wholesale
| Rank | 12 |
|---|---|
| Prev Rank | 23 |
| Industry | Specialty Retailers |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.costco.com |
| COST | 121.08 +0.11 (0.09%) |
President Obama chose Costco as an example that companies can raise minimum wages and still flourish. The Washington-based company pays its workers an average of $20.89 an hour, a significantly higher rate than other retail chains, and it appears to be paying off. Per employee, Costco generates $620,000 of revenue and a profit of $10,625.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 2 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 2 |
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13
Nike
| Rank | 13 |
|---|---|
| Prev Rank | 18 |
| Industry | Apparel |
| Industry Rank | 2 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.nikebiz.com |
| NKE | 78.55 -0.27 (-0.34%) |
Nike continues to have the most enviable roster of athletes endorsing the brand, including Lebron James, Tiger Woods and Serena Williams. In 2013, the sports apparel and shoe maker decided to leverage its popularity by making social media a core part of its marketing campaign, gaining more than 50 million views of their YouTube videos this year. The company’s 2013 revenues were up 8% to $25.3 billion from the previous fiscal year, with a net income increase of 9% to $2.5 billion.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 2 |
| Use of corporate assets | 3 |
| Social responsibility | 1 |
| Quality of management | 2 |
| Financial soundness | 2 |
| Long-term investment value | 3 |
| Quality of products / services | 2 |
| Global competitiveness | 2 |
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14
BMW
| Rank | 14 |
|---|---|
| Prev Rank | 14 |
| Industry | Motor Vehicles |
| Industry Rank | 1 |
| Prev Industry Rank | 2 |
| HQ Country | Germany |
| Website | www.bmwgroup.com |
| BAMXY | 38.75 -0.47 (-1.19%) |
BMW sold more vehicles in 2013 than ever before, with nearly 2 million BMW, Mini and Rolls-Royce models sold worldwide, beating its 2012 record by 6.4%. The luxury carmaker also continues to be a workplace in demand. In the German Student Survey, both business and engineering students ranked BMW second among their ideal employers in 2013.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 1 |
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15
Procter & Gamble
| Rank | 15 |
|---|---|
| Prev Rank | 15 |
| Industry | Soaps and Cosmetics |
| Industry Rank | 1 |
| Prev Industry Rank | 2 |
| HQ Country | USA |
| Website | www.pg.com |
| PG | 83.11 +0.08 (0.10%) |
In 2013 global management consulting firm the Hay Group (who are Fortune’s partners in the World’s Most Admired survey) rated Procter and Gamble the number one company in the world for leadership. It was the first time since 2005 P&G topped the list, and it happened the same year the company brought back A.G. Lafley as CEO, who had led from 2000-2009. The move was made to reach their goal of shaving $10 billion off their books by 2016. LinkedIn ranked Procter and Gamble the fourth most in-demand employer of 2013, and the company generated $84 billion in revenue that same fiscal year.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 2 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 4 |
| Financial soundness | 1 |
| Long-term investment value | 2 |
| Quality of products / services | 1 |
| Global competitiveness | 3 |
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16
IBM
| Rank | 16 |
|---|---|
| Prev Rank | 6 |
| Industry | Information Technology Services |
| Industry Rank | 2 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.ibm.com |
| IBM | 192.30 +0.30 (0.16%) |
In February the technology services company announced a $1 billion restructuring to meet profit goals that reports say has resulted in some employee reductions, but IBM continues to invest in areas alluring to customers, like the cloud. In 2013 it paid $2 billion for Softlayer, a cloud company with 13 data centers. This year it promised a $1.2 billion investment to expand its global cloud footprint with the goal of reaching 40 centers in 13 countries by the end of 2014.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 2 |
| Use of corporate assets | 3 |
| Social responsibility | 3 |
| Quality of management | 2 |
| Financial soundness | 2 |
| Long-term investment value | 3 |
| Quality of products / services | 2 |
| Global competitiveness | 1 |
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17
Nordstrom
| Rank | 17 |
|---|---|
| Prev Rank | 16 |
| Industry | General Merchandisers |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.nordstrom.com |
| JWN | 69.25 -0.39 (-0.56%) |
In the past few years, Nordstrom has made overtures to the younger, thriftier shopper by partnering with British fast-fashion brand Topshop and by offering a wider mix of high to low merchandise. It continues to grow by opening more Nordstrom Rack outlet stores, which are less risky to launch than the larger flagship stores. This year the company will venture into Canada for the first time with plans to open six stores by the end of 2016.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 2 |
| Quality of management | 1 |
| Financial soundness | 2 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 3 |
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18
Singapore Airlines
| Rank | 18 |
|---|---|
| Prev Rank | 31 |
| Industry | Airlines |
| Industry Rank | 2 |
| Prev Industry Rank | 2 |
| HQ Country | Singapore |
| Website | www.singaporeair.com |
| SINGY | 16.08 +0.08 (0.50%) |
With its roster of separately branded travel networks — Silk Air for regional flights, Tiger for low-cost trips, and Scoot for long-haul travel — Singapore Airlines has cashed in on the expansion of Asia’s urbanization and its growing middle class that wishes to travel beyond the continent’s major metropolitan hubs. In February its shares posted their biggest daily gain in two-and-a-half years and it’s reportedly in talks to purchase 40 wide-body jets.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 2 |
| People management | 2 |
| Use of corporate assets | 2 |
| Social responsibility | 4 |
| Quality of management | 2 |
| Financial soundness | 1 |
| Long-term investment value | 2 |
| Quality of products / services | 1 |
| Global competitiveness | 1 |
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19
Johnson & Johnson
| Rank | 19 |
|---|---|
| Prev Rank | 23 |
| Industry | Pharmaceuticals |
| Industry Rank | 1 |
| Prev Industry Rank | 4 |
| HQ Country | USA |
| Website | www.jnj.com |
| JNJ | 103.73 +0.78 (0.76%) |
Despite having to pay $1 billion in fees and taxes related to the healthcare overhaul in 2013 — an amount it expects to pay this year too — Johnson & Johnson’s fourth quarter profit grew to $3.5 billion from $2.57 billion, led by pharmaceutical sales that were up 10.9% for the year. In January — in an unprecedented step that was applauded by the medical science community — J&J said it would release its clinical trial data for drugs and medical equipment like artificial hips and knees.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 6 |
| People management | 1 |
| Use of corporate assets | 2 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 8 |
| Global competitiveness | 2 |
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20
Whole Foods Market
| Rank | 20 |
|---|---|
| Prev Rank | 19 |
| Industry | Food and Drug Stores |
| Industry Rank | 1 |
| Prev Industry Rank | 1 |
| HQ Country | USA |
| Website | www.wholefoodsmarket.com |
| WFM | 39.14 -0.05 (-0.11%) |
It’s not every CEO who writes a treatise on how to make money and have a heart, but leave it to Whole Foods co-founder John Mackey, who last year co-authored the book Conscious Capitalism: Liberating the Heroic Spirit of Business. Mackey advocates that profits follow from a “higher purpose” — including being nice to the environment — and isn’t afraid to put his foot down; he and co-chief executive Walter Robb declared that all products in their U.S. and Canada stores containing Genetically Modified Organisms will have to be labeled by 2018.
Nine Key Attributes of Reputation | Rank |
|---|---|
| Innovation | 1 |
| People management | 1 |
| Use of corporate assets | 1 |
| Social responsibility | 1 |
| Quality of management | 1 |
| Financial soundness | 1 |
| Long-term investment value | 1 |
| Quality of products / services | 1 |
| Global competitiveness | 2 |
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