Infographic: People mostly use mobile phones at home, primarily to research products
A new infographic from Compendium, ExactTarget and MarketingTechBlog shows that people use their mobile phone most at home. The mobile phone is also used primarily to research products.
In the U.S., 51 percent of the time we are using our mobile device at 
home, compared to 22 percent on the road and 18 percent at work. England, Germany and Australia virtually mirrored the these numbers, and France spends only 24 percent of the time using mobiles at home.
home, compared to 22 percent on the road and 18 percent at work. England, Germany and Australia virtually mirrored the these numbers, and France spends only 24 percent of the time using mobiles at home.
The home-focused data may reflect phones becoming highly-touted “second screen”, like using Twitter to discuss a live Oscar broadcast, but we think it is more about Americans and their contemporaries opting to cut the cord on their traditional landlines. As far back as 2011, nearly half of Americans used their cell phone as their primarily phone.
The infographic also shows that consumers use their mobile to research products 56 percent of time. The phone is used 63 percent of the time while in a store and 64 percent while in a restaurant. The information supports data showing that consumers still use their phone as a research tool, not as a purchasing platform.
The good news for mobile-focused businesses is that the average purchase is higher on the cell than on other platforms. The average order value on the mobile phone is $97.39, compared to $96.11 on the tablet and $91.86 on the computer. It’s important to keep in mind it reflects order value, not the frequency of customers using it as a platform.
Click below for the heavy infographic.
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