Apple results - Q3: live
Apple earnings for the third quarter will be announced this evening, followed by a conference call with Tim Cook at 10pm BST. Follow the news as it happens here.
9:05PM BST 22 Jul 2014
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What are you looking out for in Apple's quarterly earnings figures? Get in touch with us by emailing scott.campbell@telegraph.co.uk, or tweeting @scottcampbell.
What are you looking out for in Apple's quarterly earnings figures? Get in touch with us by emailing scott.campbell@telegraph.co.uk, or tweeting @scottcampbell.
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21.20 This is the first set of financial results after the appointment ofAngela Ahrendets, the former chief executive of Burberry, as Head of Retail and Online Stores at Apple in May.
21.15 Some more Apple nostalgia - the company's first ever television commercial from 1977. The rather sinister film was advertising the first Mac.
You can read more about it here: How the launch of Apple Mac 30 years ago meant 1984 wasn't like '1984'
21.05 We're still awaiting results from Apple, but Microsoft has reported revenues of $23.4bn (£13.7bn), compared to the $23bn forecast by analysts, for the fourth quarter of 2014. It runs a different financial year to Apple.
20.50 According to new figures from eMarketer, Apple's share of smartphone users in the US is growing. They estimate that Apple's share of US smartphone users will rise to 40.5pc in 2014, up from 40pc last year and 36.5pc in 2012.
In the UK, Apple is expected to account for a 30.5pc share of smartphone users this year, compared to 29pc last year.
20.40 As with any major Apple event, it appears that some of the more dedicated have joined the virtual (liveblog) queue early. But fear not - there is no need for sleeping bags, three days off work and a bit of tenacity to get your hands on Apple's latest release today - we'll be bringing you the key results as soon as they are announced just after 9PM BST, and highlights from the conference call after.
As a soundtrack to keep you going, here is a compilation of Mac startup and crash sounds (yes, really):
20.15 We also have a graphic showing Apple's extraordinary growthsince it launched in April 1976 if you're in the mood for a good set of bar charts and line diagrams.
20.00 There is now around one hour to go until Apple releases its financial results for the third quarter of 2014. Indeed, Microsoft is also releasing its earnings details for the same period this evening. Although Apple boss Tim Cook has previously played down the famous tech rivalry, I can hazard a guess that Satya Nadella - his Microsoft counterpart - will be turning to Clippy tonight for moral support.
If you're feeling a bit nostalgic, here is the lateSteve Jobs introducing the first iPhone at Apple's Macworld conference in 2007:
15.00 Apple will be announcing its third-quarter financial results at 9pm BST this evening. The company's guidance estimates a fall in revenues to between $36bn and $38bn, and a fall in net profits to $7.4bn.
Historically, Q3 revenues for Apple have been relatively subdued, ahead of the release of new product models in Q4. Consumers tend to wait for newer products – such as the latest iPhone – to be released, so revenue and sales tend to be higher in the first and fourth quarter.
In the last results release, Apple reported quarterly revenues of $45.6bn and quarterly net profit of $10.2bn. The company said it had sold 43.7m iPhones, 16.3m iPads and 4.1m Macs during the period.
While analysts are looking for a rise in iPhone sales, investors will be hoping for announcements of new product innovations, according to The Telegraph's Katherine Rushton, as concerns grow that iPhones and iPads are failing to hold consumers' attention in the long term.
Of particular interest to shareholders is Apple's expansion into music streaming, with the purchase of headphones company Beats. There is also speculation that Apple plans to follow in the footsteps of rival Samsung with the launch of a smartwatch.
