According to US News & World Report, the Philippines ranks no. 33 out of the 60 ranked best countries of the world and is ahead of countries like Peru (#34), Morocco (#35), Costa Rica (#36), Czech Republic (#38), Egypt (#39, Argentina (#40), Indonesia (#42), Chile (#43), Colombia (#49), Kazakhstan (#55), Pakistan (#56), Iran (#58) and Ukraine (#59). Although ranked relatively above average in a world of around 200 countries, we still have to work harder. In Asia, we are behind Japan (#7), Singapore (#15), China (#17), South Korea (#17), Thailand (#21), India (#22), Malaysia (#28), and Vietnam (#32).
Ranking system:
Each country was scored on each of the 65 country attributes based on a collection of individual survey responses. The more a country was perceived to exemplify a certain characteristic in relation to the average, the higher that country’s attribute score and vice versa. These scores were normalized to account for outliers and transformed into a scale that could be compared across the board.
Attributes were grouped into nine subrankings that rolled into the Best Countries ranking: Adventure, Citizenship, Cultural Influence, Entrepreneurship, Heritage, Movers, Open for Business, Power and Quality of Life.
These thematic subrankings were formed by grouping country attributes that had similar global trends in survey responses. Subranking scores for each country were determined by averaging the scores that country received in each of the attributes comprising that subranking.
To determine the weight each subranking score had in the overall Best Countries score, each was correlated to 2014 gross domestic product purchasing power parity per capita, a measure of inclusive prosperity, as reported by the International Monetary Fund. More prevalent relationships that demonstrated an interconnectedness with the wealth metric were weighted more.
The Movers subranking represents a version of BAV’s BrandAsset Valuator Model of Brand Building, a metric developed by BAV that is predictive of a country’s future growth in terms of gross domestic product purchasing power parity per capita. Instead of one year of data, it was correlated to predicted growth of the metric from 2014 to 2020.
The subrankings, their weights in calculating the overall ranking score and the country attributes factored into in each are below. The country attribute scores were equally weighted within each subranking. Subranking weights do not add up to precisely 100.00 due to rounding.
Adventure (3.24 percent): friendly, fun, pleasant climate, scenic, sexy
Citizenship (16.95 percent): cares about human rights, cares about the environment, gender equality, progressive, religious freedom, respects property rights, trustworthy, well-distributed political power
Cultural Influence (12.93 percent): culturally significant in terms of entertainment, fashionable, happy, has an influential culture, modern, prestigious, trendy
Entrepreneurship (17.42 percent): connected to the rest of the world, educated population, entrepreneurial, innovative, provides easy access to capital, skilled labor force, technological expertise, transparent business
practices, well-developed infrastructure, well-developed legal framework
Heritage (3.17 percent): culturally accessible, has a rich history, has great food, many cultural attractions
Open for Business (11.99 percent): bureaucratic, cheap manufacturing costs, corrupt, favorable tax environment, transparent government practices
Movers (10.00 percent): different, distinctive, dynamic, unique
Power (7.42 percent): a leader, economically influential, politically influential, strong international alliances, strong military
Quality of Life (16.89 percent): a good job market, affordable, economically stable, family friendly, income equality, politically stable, safe, well-developed public education system, well-developed public health system
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